"off the grid" - except for the social media presence, the website, the cloud backups, etc which are all outsourced, on-grid, big power eaters. Articles like these always feel like Japan itself: clean, because all the trash and polluting industry was sent away to the rest of Asia.
/me grumps away
EDIT that said, there are good thoughts in the article, eg: "Hard copies: Paper is a stable and widely accessible material, unlike digital devices which are subject to breakages and obsolescence". I'll have to print a lot of photos one day.