I suspect this misses some nuance; there is a meaningful difference between people who appear on the media because they want exposure, and people who do it because they want their field of study to be well represented.
For example there are people to accept interviews when they genuinely dislike the process, because they felt it was a duty that came along with their chair, etc. I doubt these are ever the most dynamic interviews, but they are common.
I agree this doesn't really extend to the level of the same old bobble heads pulled up on prime time news TV, but don't thing you can paint all of the media exposure with this brush.