Also very cool of Playboy to prominently show the historically significant "Lenna" in their advertising.
Very fitting indeed.
http://i.playboy.com/index2.html http://en.wikipedia.org/wiki/Lenna
While 'not really needed' is a literally true statement, the same could be said for running water and in-home heating.
Native applications are 'needed' if you want to provide the best possible user experience; Playboy is simply doing the best they can given the constraints under which they're forced to operate. This isn't the "right" direction, it's simply the only one available to them.
I don't talk about e.g. games or navigation apps nor am I denying the polish which went into the different native mobile frameworks/platforms.
I, for one, welcome our heterogenous appscape.
Yet it also states that Woody Allen also used the image in the film Sleepers in the same year.
Woody Allen hardly got the idea from reading academic conference literature.
Makes me think that the image must have made an enormous impact on its release in 1972. Makes you wonder what was cropped, although her face is very nice