XMPP is an open protocol for chat, just like email.
Sheeple seem to be completely allergic to open chat so they run from one proprietary service to another like
* AIM
* ICQ
* Paltalk
* Skype
* Lynq
* MSN Messenger
* Google Talk (and I think a few others from Google)
* Skype for Business
* Facebook Messenger
* Go2Meeting
* Zoom
* What's App
* Signal
* Apple Messenger
* Discord
* Slack
This is the road to ruin however because these platforms go through a cycle like:
* Platforms reach a certain level of quality and then start to decay (remember when Skype worked as well as Zoom does now?)
* Because of the "two-sided network" effect people tend to stick with the chat services that other people use so that chat services have no reason to fight that decay;
* Every so often somebody finds an opportunity and gets a new product in, often with a new idea or two and the rough edges sanded away (remember how Skype used to "just work"; Zoom "just works" now but once it is a market leader you're going to put up with it no matter how bad it is.)
* Big companies like AOL, Microsoft, Facebook, Google, etc. periodically come out with chat programs that "innovate" by connecting to their networks, but for the most part you could squint and AOL Messenger looks the same as Facebook messenger.
* Some big companies in a further fit of mindlessness produce or buy an endless series of incompatible chat applications.
So long as you go down the road that somebody is going to administer this big server, the company is someday going to get bought and go bad.
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Most people seem to think that using an open network is like putting your hand in a toilet. (Think of the "freedom" to wreck your hands with a mouse from the Apple 1984 ad)
The simple fact is that you could get a better client for a server IF there is a competition for clients. Twitter, Discord, et al.will just shut you down if you make a better client.
In the "police/military" sector communication with chat is widespread (e.g. most cops have a computer with an XMPP client in their car) They might tap out a message and it goes into Lotus Notes, be handled with a workflow, looked at by intelligence folks, etc. XMPP has all kinds of extensions such as: fill out something like an HTML form and send it somebody that serve those people well. (e.g. fill out a form about what happened on patrol today)
Contrast the continuous decline of proprietary chat w/ interoperable phone calls, SMS, you just take it for granted you can call a Verizon phone from AT&T and it is because the government got involved.
Europeans concerned about falling behind would be well advised to mandate interoperability for chat clients and servers -- the one problem is their privacy minimalism works in the favor of centralized companies like Facebook (which legislators might think they can control) opposed to a distributed network where somebody can record what goes by and have no respect for "the right to be forgotten."