As I mentioned above, what they are likely asking themselves is pragmatic instead of moral, i.e. "which option exposes us as a company to the most legal problems? What hurts profits?"
That explains why service providers changed their thinking so suddenly and dramatically after, you know, a whole lot of serious crimes against the state happened on the 6th, and the evidence trail runs through those service providers.
Adendum: why _must_ they ask themselves that? Do you think Facebook ever has acted in that way? Do you think that Fox News does?
It would be nice, but recognise that none of these are entities dedicated to maximising democracy. They have been behaving otherwise for decades. They won't spontaneously change of their own accord.
https://www.nytimes.com/2018/11/06/technology/myanmar-facebo...