It's the role of applause (and in your case, downvotes). The crowd throws cheap adulation at individuals who act against their own interests.
Planning for that far down the road is the least of your worries. And any plans you make along those lines are not likely to be very accurate anyway. You're much better off optimizing for the near to mid term. Based on the hosting costs described by the OP they are already reaping a tangible value here.
So given the upside to paying people to using Haskell (they get to learn it for life, many join + grow the community, they enjoy working for your company more), I think it's worth that kind of harm to a corporation.
I'll keep trying to sap corporate resources into Haskell I take with me for life at least :)