How Microsoft avoided the IPO scam that LinkedIn just fell for
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Microsoft did no different to LinkedIn, Gates actually wanted to price the stock lower to assure that a liquid market would be created. They re-priced the listing late in the process, just like LinkedIn did.
Most of the Microsoft negotiation with Goldman was about commission charges.
This was all the same thing, both hot stocks who could dictate a lot of their own terms. The only difference is that we got a good insight into the Microsoft process via that Fortune article and the only insight we got into LinkedIn were press releases (most announcing another tilt up in the price)
See my last comment about how list pricing works and why nobody got 'ripped off':
I think the closing price of the first day is irrelevant, my understanding is that the opening price is the issue. LNKD started trading above $80 a share, while the bankers priced the shares at $45 -- a huge delta that means that their customers realized a large windfall instantaneously and LNKD could have raised nearly twice the capital at the same dilution.
Compare that to MSFT, which was sold by the company at $21 while the first trade was $25.50 (http://blog.seattlepi.com/microsoft/2006/03/16/looking-back-...) -- a much smaller gap.
Once it's on the open market, anything can happen. The issue at hand is if the bankers low-balled LNKD in order to guarantee huge returns for their institutional customers, short-changing the company.
A note to all not-yet-public companies: the banks are not on your side.
The prices I used are from a site on eHow: http://www.ehow.com/about_5077008_microsoft-stock-split-hist...
Source: Microsoft Stock Split History | eHow.com http://www.ehow.com/about_5077008_microsoft-stock-split-hist...
LinkedIn and Microsoft both listed with similar revenue numbers (adjusted for inflation, $266M for MSFT vs $240M for LinkedIn) except LinkedIn are growing a lot faster, and Microsoft had a 35% net margin with no long term debt (almost all self funded) vs $105M raised by LinkedIn and still in growth/development stage. Very different market caps at list time, but the market fixed that for MSFT over the years afterwards
Here's a link to the Yahoo Finance page I mentioned (prices rounded to quarter of a dollar): http://finance.yahoo.com/q/hp?s=MSFT&a=02&b=13&c...
According to the numbers on Yahoo Finance, the first week arithmetic return (relative to IPO price, not the opening trade price) was, at close on March 19: (28.25-21) / 21 = 34.5%, and the first month return was, at close on April 11: (28.75-21) / 21 = 36.9%
Solicit bids for shares. After bidding, sell all shares to the bidders for the highest price at which all shares are sold.
(I suspect that this would also work well for concert tickets.)
Which makes me think: couldn't a company simply get a law firm to write and file the documents needed? I realize that it would cost a lot of money, but it must still be cheaper than being taken to the cleaners by the banks.
Also, who would do the pricing (flawed as it may be?)
Also, in the UK, a 'sponsor' (typically, a financial institution, like an ibank - http://www.fsa.gov.uk/pages/Doing/UKLA/sponsors/index.shtml) is very often required, by law and by stock market listing/trading rules, to be involved throughout a stock offering to the public. Sensible, or regulatory capture? It may be a bit of both.
Likewise, it's tricky for lawyers here to advise on the offering of shares to the public (it's a "regulated activity" per s21 of the Financial Services and Markets Act 2000 - http://www.legislation.gov.uk/ukpga/2000/8/section/21 )