Make a goddamn effort to figure out why someone's project is worth time investigating? Literally, that landing page has a video and links to articles. I don't want to spend minutes watching an ad. I went to the about page and read the info I should have read next to the video and understood what was what in 10 seconds.
Expecting people to make an effort to find out if a product/project is useful to them is basically asking not to have as many users. Basically, you just wasted your time building the product.