This is indeed a point of contention among different styles of whether software titles should be italicized. Though the position that they should uniformly be is the minority one, it is certainly used by some outlets with considerable weight, and I believe it to be the consistent one if titles of books and films are too.
Some style guides make the even more inconsistent distinction that only titles of video games be italicized, but titles of “application software” not be.
I suppose that on H.N., where such software is frequently mentioned, it does stand out more.