The two main things are privacy and freedom. For various political discussions this year, it seems many on here believe in absolute privacy even when it's not reasonable: ie. privacy in your own home is good but that doesn't include being able to commit murder and be protected. Freedom of speech is good, but I don't think it extends to political figures being able to incite violence.
And honestly, my comment was somewhat hyperbolic, in response to a lot of the discussion that occurred last night on this topic of Amazon vs Parler. Many people were equating the violence of Wednesday with "somebody not liking us," trying to suggest that this single extreme situation is an indicator of Amazon/big tech freely making political decisions (much like this linked article) for run of the mill things.
I appreciate your polite question and your critical-thinking takes in your comment history.