Netflix uses a lot of AWS higher-level services beyond the basics of EC2 + S3. Netflix definitely doesn't restrict its use of AWS to only be a "dumb data center". Across various tech presentations by Netflix engineers, I count at least 17 AWS services they use.
+ EC2, S3, RDS, DynamoDB, EMR, ELB, Redshift, Lambda, Kinesis, VPC, Route 53, CloudTrail, CloudWatch, SQS, SES, ECS, SimpleDB, <probably many more>.
I think we can assume they use 20+ AWS services.