Reducing the size of existing image collections with zero quality loss will make JPEG XL a success no matter what else happens.
https://github.com/google/brunsli
I personally use the cbrunsli/dbrunsli cmdline programs to archive old high-resolution JPEG photos that I've taken over the years. Having a gander at one subdirectory with 94 photos @ 354 MB in size, running cbrunsli on them brings the size down to 282 MB, which brings in savings of about 20%. And if I ever wanted to convert them back to JPEG, each file would be bit-identical to the originals.
Perhaps it's a little early to trust my data to JPEG XL/Brunsli, but I've ran tests comparing hundreds of MD5 checksums of JPEG files losslessly recreated by Brunsli, and have not yet ran into a single mismatch.
I can only say that I am very excited for the day that JPEG XL truly hits primetime.
H.265 debacle with 2 patent holder groups is a good example of that.
H.265 is an anti-example, because there patents were pooled for offensive purposes to begin with, while AOM pooled resources for defense. I.e. something like MPEG-LA exists to extort money, not to defend anyone. That's also why you got two separate pools there. Patent aggressors don't want to share, each of them wants to get all the loot for themselves.
I am not a lawyer, and I realize there's a fine line between genuine concern and spreading FUD, but in the spring of 2019 I looked into the patent situation around the HEIF container itself [1] -- the container upon which AVIF builds -- and skimmed through the 5 US patents I found, which cover some techniques that can be used in the format. Most of them can probably be avoided for the purposes of an AVIF file, but patent US20160232939A1 [2] in my reading seems to be about in-container signalling to express relationships between a "static media item" and "one or more entities" that together "form a group", and "indicating, in the file, a grouping type for the group". The patent appears to be written in a way to allow this definition to encompass, say, a thumbnail and a bunch of frames thereafter, or, say a master image and a set of pictures derived from it, or alternate camera angles of the same thing. Some of these techniques sound like stuff we've seen before, but as is common in patents, the precise wording of claims is often key, and this is where patent lawyers come in.
A thorough look of the AVIF specification [3] and the patents registered with the MPEG LA about this format [1] is likely wise before any widespread deployment that makes use of advanced features of the HEIF container; using it to hold exactly 1 'one-layer' still-image is probably fine.
Additionally, in my reading [5], the HEIF reference software released by Nokia [4] includes a patent grant for non-commercial evaluation, testing and academic research only.
[1] https://news.ycombinator.com/item?id=19874321 [2] https://patents.google.com/patent/US20160232939A1/ [3] https://aomediacodec.github.io/av1-avif/ [4] https://github.com/nokiatech/heif/blob/master/LICENSE.TXT [5] https://news.ycombinator.com/item?id=19874368 [6] https://en.wikipedia.org/w/index.php?title=AV1&oldid=9976507... [7] https://github.com/AOMediaCodec/av1-avif/issues/2
And I do think taking median Image size and bitrate on Internet was the wrong point of optimisation. Lots of image on the internet just aren't properly optimised.
I think and I may be wrong, the format is now finalised. ( The original schedule was last July... so it was delayed abit ) People who are interested could start testing it.