“Buy the rumor, buy the news.”
[0]: https://www.thebalance.com/what-does-buy-the-rumor-sell-the-...
Nobody is offering this yet at scale because of transaction costs.
It's called "direct" indexing because you don't buy e.g. an S&P ETF. Along with letting you make some decisions, it's more tax optimal.
[1] https://www.davemanuel.com/investor-dictionary/buy-the-rumor...
Tesla’s stock has been skyrocketing, so why sell at all?