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I thought that too but apparently Amazon is telling publishers they can start submitting books to the Amazon Store "to be listed in the Amazon store in ePub format": http://www.thebookseller.com/news/amazon-accept-epub-files.h...

I hope this does in fact mean ePub support is coming in a Kindle update.

Fingers crossed they backport the update to the v1 and v2

People who know their rep have not been taken in.

Supporting ePub doesn't mean that Amazon is switching to it.

Interesting. I imagined Amazon would update the Kindle firmware to support ePubs in addition to the Amazon content. We'll see I guess.