Ad-Tech Is a Bezzle

I became convinced of this myself when I worked for a large digital publisher. Direct sold ads outperformed programmatic by a large margin and are easier to implement. All it takes is someone to make the deal.

Therein lies the rub. If ad tech survives for long enough, the skills of making direct advertising deals will die with the profession.

Thanks for sharing this article, I've already found 2 great book references, The Data Detective, and Subprime Attention Crisis.

Edit: A third awesome book recommendation, Damon Knight's Why Do Birds

Thanks for sharing this article, I treasure good writing like this.