Twitter moderates user content. They have suspended or banned a large number of accounts for calling for violence, or even for wishing ill upon people (e.g., a lot of people got suspended for Tweeting when Trump got COVID that they hoped he would die from it).
Parler does not. There are numerous accounts on Parler calling for the killing of Pelosi, Biden, Pence, Chief Justice Roberts, assorted judges that ruled against Trump's lawsuits, state and local election officials, Republican governors and legislators who are not fighting hard enough for Trump, and numerous others. There were numerous accounts their calling for storming the Capital on January 6th and stopping the electoral vote counting using any force necessary to achieve this.
In short, Twitter is not banned because Twitter tries to comply with Apple's and Google's requirements to moderate user content and remove threats of violence, and Parler is getting banned because they do not.