Brian Acton, the co-founder mentioned at the beginning of the blog post, resigned from Facebook in 2017 over early steps toward this and forfeited $850 million as a result [0].
[0]:https://www.forbes.com/sites/parmyolson/2018/09/26/exclusive...
[0]:https://www.forbes.com/sites/parmyolson/2018/09/26/exclusive...