I doubt it. Apple doesn't make a dime from user data. Really, the only use they have for it, is usability/A-B testing, and crash dumps (which have been quite useful for me, as a developer).
If FB brought Apple (maybe ten years ago, but today? Fat chance), then that would be a different matter, entirely.
In a way, it's quite fortunate that Apple was considered too radioactive to buy, when it wasn't doing so well.
They have different data policy for sure than google or Facebook, but they do get your data, and they use it to make more money.
They let you control also using your personal data for it, but they use well known industry dark pattern - you need to opt out. Which is very cynical, given that they force others now to get explicit opt-in from users.
Note - I'm not saying that Apple is as bad others. But they totally do use your data to make more money.
A company that I've been wondering about is Netflix. And a reason why I haven't protested their various price increases over the years is because I'm hoping that they continue to be successful on the subscriptions alone.
FB’s market cap wasn’t equal to AAPL’s Jan 2010 market cap until sometime in 2014.
Purely out of curiosity + interest, do they do A/B testing with their software? I can see them A/B testing something ancillary like their online store, but I can't remember an instance where they A/B tested new features or designs or anything like that in their actual user software.