Culturally, we aren't taught to think critically enough about how businesses operate. In an environment that espouses entrepreneurship to the max, we don't spend enough time talking about if companies lie to us or not, how do they plan to monetize, etc.

There's just no way that Facebook wasn't planning to monetize this platform when they wrote this article. Frankly, situations like this should be treated like deceptive advertising practices.

Just like in the political arena, there are very few consequences to just flat out lie to people, and that's unacceptable.