(I work in a regulated environment, but not automotive, and we run into the same barriers, often for even minor changes. We work agile, but changes will get released in planned batches every few months, rather than shipping instantly. For automotive, I'm guessing their update cadence would be every model year.)
Building things which can have small defects that kill people is just a different game.
E.g. there are these additinonal brake lights one could place at the top of the rear window. For a long time it was illegal to use them, even if you just glued them on the inside
Obviously, if the aftermarket product puts other people at risk, then the consumer who did the modification would be legally liable
[1]: https://www.carscoops.com/2020/09/the-tesla-model-y-has-biza...