This in turn allows small organizations / private mail servers that are not on common anti-spam white lists to proof their good intentions in a decentralized fashion.
PoW makes mass mailing very expensive and thus directly hurts spammers that are not on the common anti-spam white lists. Organizations that need to mass mail users for legitimate reasons are most likely already on anti-spam white lists and thus need not to do a very hard PoW hash as they are already proven to not be spamming.