They get way more ROI by heavily supporting bigCos who will give them millions of dollars of business YOY rather than helping a zillion mom and pop shops who can barely wire a resistor the right way.
Think of it as a tacit strategy of "firing your worst customers". Having worked in bigCo vs small Co, there are a lot of small Co and OSHW EEs who barely have a clue what they're doing. It's not worth TI's time or money to help these people out. Upleveling lousy engineers thru support only to net them a 10 piece part order, is a really lousy ROI. (Unless of course we're talking an ASIC or some other astronomically high ROI custom piece. But, I'm assuming that we're not, because I don't work for a military prime contractor.)