WhatsApp Beaten by Apple’s New iMessage Privacy Update
forbes.com
forbes.com
Everything in the label is “bad”. The best label is an empty label. It gives you the instant scale of the kinds of data being collected without any noise or wasted characters, and then if you want to actually look closer and see what’s going on the detailed breakdown of all the different types of tracking is striking.
No legalese. No filler. No double-speak about how it’s improving the product. Just here’s what’s tracked. Perhaps inspired by how the FDA does “black box warnings” when there is crucial information they need to relate about possible dangers of a drug.
Now, gushing praise aside, making sure the labels are truly accurate is the hard part. For example, I’m not sure how iMessage can claim it doesn’t track payments when I use it to actually make payments, but I guess the point is aside from the system that actually processed the payment that iMessage itself is not using any metadata of that payment. Very interesting distinction which boils down to whether a bullet item might show up in the box or not.
This is the biggest compliment to the UI Apple designed.
Because it's exactly the conversation we should be having, and that users actually care about.
Either you are hitting an API or you aren't. And that causes a bullet item to appear.
What you're doing with that information is debatable -- and Facebook is welcome to debate that they're "really not actually using all the massive amount of information they're collecting."
But users deserve to see the superset of collection clearly, as a starting point.
That's not really how it works.
The same type of data can appear in multiple categories, and there are exceptions that mean you don't have to list certain usages.
https://developer.apple.com/app-store/app-privacy-details/
For example, if your app doesn't ordinarily collect email addresses, but you have a contact form for support purposes that does collect them, you don't need to list email address as being collected.
The privacy label doesn't really cover the app - it covers what the services that the app connects to do. An entirely offline app shouldn't need to list anything on the label, even if it does use APIs like location.
Google doesn't really care if its app developers lie out of the side of their mouth. Apple is saying they do.
(I'm in no way an Apple fanboy, but I think they deserve kudos for changing the starting point for this discussion)
I think that the Privacy Label is a "one size fits all" box ticking exercise, that a lot of people are going to ignore/not understand.
When all of the most popular apps state that they collect a lot of data, there's no reason for people to think any given app is "bad".
Do you think more people read privacy policies from start to finish and understand them, vs will look at Apple's label and understand it?
The perfect is the enemy of both the good and progress.
I thought the point was more that until now, app developers have been able to keep how they use data quiet, and that Apple is forcing them to reveal what they do.
That's not really the case, the data is just in a format that people can't be bothered to read (Privacy Notice).
I think that Apple's format is better in some ways, but not others.
There are a lot of possible types of data, but they can each appear in multiple categories. Developers can't justify why they use data in a privacy label, so it's difficult for people to tell exactly how the data collection would affect them (if at all), and whether it's justified or not.
It's a classic "lies, damn lies, and statistics" scenario. The graphic might be technically correct but it's misleading in a way to spread a specific message. It irks me that this image keeps being spread all over.
The thing people should actually care about isn't if iMessage stores/uses this information, but if the organization in control of iMessage stores/uses it. It's just like I don't really care if the WhatsApp app stores all this info, the actual problem is if Facebook (the company) uses it for some reason. WhatsApp (the app) just happens to be one of the avenues that this data is collected.
For iMessage, sure, maybe technically iMessage isn't collecting my payment information... but Apple still gets it via the Wallet app. Maybe iMessage isn't storing my location history, but Apple still is through the iPhone location history. Maybe iMessage isn't watching my app usage history, but Apple Screen Time sure is. This applies to all of the things listed as bad under the WhatsApp label.
Secondarily, the graphic is also misleading because the WhatsApp side of it becomes artificially larger since most of the items are listed twice. It immediately causes you to think "WhatsApp collects a lot more" due to the size of the box, but in reality the box could be collapsed to half the size. It just so happens that the way Apple chose to present this information makes it seem like WhatsApp collects twice the data.
Personally (perhaps naively) I do trust Apple with this information more than Facebook, but the graphic is still misleading by implying that it isn't being collected and used in some way.
When using Apple Pay, Apple obviously stores your payment methods and for some cards, the Wallet app stores your transaction history. However, the Apple privacy policy for Apple Pay says they only use anonymized transaction history for their analytics.
But there is also Apple Cash. Apple Cash's privacy policy says that they do collect non-anonymized information on your transactions (and communication history from messages, email, and calls!), but they promise to only use it if they deem it necessary [1]. Take that as you will.
>To assist Apple Payments Inc. in preventing fraud when you are using Apple Cash to send, request, and receive money, Apple Inc. may provide it with approximate use patterns from your device about how frequently you communicate with that person by phone, email, or in Messages. No content of your communication is collected. This information is stored for a limited time, and in such a way that it is not linked to you unless the transaction with which it is associated is determined to require further analysis due to suspicious activity.
Again, I do trust Apple more than I trust FB to only use it when necessary... but they are still collecting it.
There is a separate section of the label for listing data that is collected as part of the app's functionality, but then not linked to an account or other user identity - that is where Signal lists phone number.
WhatsApp and Apple Messages collect data and link it to your account(s) with them. Signal collects your phone number, but doesn't link it to anything.
I haven't looked at Signal in a while.
I wonder, sometimes, what would happen when someone else acquires that phone number and tries to sign up for Signal...
Does that mean I have to unregister and reregister to get my other identity? Or does Signal support multiple identities?
Shouldn't it be in red then?
There are several posts here pointing out that Apple's rating of it's own products credentials is a bit questionable. I don't really see how this is much different to all those "feature comparisons" where the 'features' are carefully chosen to make the competing products look as bad as possible.
When conversations about some X feature of iOS happen, there's always a few people who can't seem to grasp this, and wonder why Apple doesn't port this or that to Android. This confuses me. Apple's in the business of selling Apple hardware. To sell software that runs widely elsewhere is to change their business model entirely, and given how successful they've been, that doesn't seem like a great move.
My point is that in the context of the current debate about WhatApp's new T&Cs and the question "what can I use instead of WhatsApp that won't infringe my privacy so much", comparing the two doesn't make sense because for the majority of people iMessage isn't even in the list of possible alternatives.
However, iMessage is absolutely in the list of possible alternatives for Apple customers, and they matter even if you're not one.
I know more than one person who switched to iPhone, at least in-part, because of social pressure about the green bubbles.
That's probably a lot easier than a lot of other choices for a lot of people can make.
> I have no expectation that Apple will make iMessage available on non-Apple devices.
I think you should be more suspicious of where you got the idea that Apple should be the one to make iMessage available on non-Apple devices, because clearly the only one who benefits from Apple not being on Android devices is Google.
I mean, if I can get a license to send/receive iMessages on non-Apple kit, then surely Google can, ffs.
I'm an Apple customer, and iMessage isn't in the list of alternatives I can propose to my contacts. Because most of them aren't Apple customers. So I can't use it.
And when you need or want communicate with them, being able to in first place is more important than insisting on specific device vendor.
You're either in or you're out. And if your friends are all in and you aren't, you'll never get to hear from them again. How's that for social pressure to buy an iPhone?
I'm not saying what Apple's done isn't a good thing. But I am saying that maybe they didn't do it for good reasons.
To the users there's no workflow difference
Trust me, they're not eager to include me in the next conversation.
Mainly because the entire chat ends up being downgraded from iMessage to plain SMS, even if only a single non-Apple device joins
Yep. Want to share a video in your group chat that includes a non-Apple user? Everybody gets an MMS that has a postage stamped-size, low framerate video.
Stop ignoring the first one.
Nobody owns email, Jabber or Matrix and that's how it should be.
I don't think other apps can even disable reviews.
Think that the App Store for OS bundled apps is just there for cosmetic reasons. You cannot actually update those apps on their own without an OS update either.
I can remove the Mail app if I want, but I can't leave a review to say why it sucks. That's not fair to every other email app out there. It's typical Apple behavior.
Same for Apple Music and Maps which have real competitors that Apple would hate to lose to. The only Apple apps you can review are toys like Garageband.
You can hide the Mail app. The interface to redisplay it is the App Store.
Removing the mail app would require installing a different OS build.
I'd bet they'd have the prevalent communication platform nowadays in WA's place...
Just like WA/Signal/Whatever, iMessage requires all recipients to use the service, and it just offers the option to send a message as a SMS message in case the recipient is not on iMessage.
I think Google tried the same and the Android audience were less forgiving and I think Android is better off because of that.
I would have loved to have SMS and iMessage separate. I use SMS less because of iMessage. When I switched to my Android phone, some people would text me in iMessage and the messages would end up on my iPad, where I had asked for all iMessage notification to be turned off, because I want to receive SMS on my phone.
Then disable the fallback... It's a very obvious and simple setting.
When initiating a new conversation, the number you add to it appears blue if they can receive iMessages, green if not.
If for some reason iMessages can't be delivered to the receiving party at the moment. Text messages are used as a fallback for them. If you disable the fallback mode. It won't be.
The whole thing is kinda intuitive, and works really smooth IMHO.
The default also is to fall back to SMS meaning people would have incurred costs quite easily.
iMessage has an option for disabling SMS fallback.
I guess i've never considered it a problem. I've had unlimited voice/SMS for close to a decade. Instead of paying by the minute/SMS/MB, the trend here is instead to use additional services (music, netflix, etc) to keep the prices up.
Here in Denmark, a $50/month mobile subscription will get you unlimited voice, SMS, and 20-30GB data, along with Netflix, HBO Nordic and a music service. A basic subscription includes unlimited SMS, <10 hours of voice, and 1-5GB data, and is around $15/month.
Usually during summer/christmas i get unlimited data as well for 1-2 months, and from July until new years eve we had unlimited data. It probably has some "fair usage" limit, but i've never hit it. Also, Netflix consumption doesn't count against your data cap, so you could create a wifi hotspot on your phone and stream netflix over 5G all day without using any data at all.
So you've sort of missed the point I think.
The Messages app on iOS devices can switch to SMS if the iMessage service is not available. It would certainly be possible for Apple to design an iMessage-only client that will not do that. But they don’t want to.
They are not interested in new users on devices which don't increase their hardware-sales.
They are also not interested in selling your private information. They. sell. hardware.
Trust me, they are interested. They are a private corporation. They are interested in every potential revenue stream. Today it may not be their strategy because of the potential for it to reduce revenue, but who knows what tomorrow will bring.
“Trust me, they are interested in murdering you and extracting your vital fluids for profit. It may not be their strategy today because it could reduce revenue, but who knows what tomorrow will bring”
Which history would that be when it comes to Apple?
As other people have mentioned, if iMessage would have opened up to other platforms it would probably be what everyone uses and would be GOOD FOR EVERYONE. But instead, they wall it to their shit. My mom constantly tells me she doesn't get my text messages from android to her 100% apple ecosystem. I can't do anything about it. It doesn't make any sense, but it's on Apple. They probably even leave these "unfixed issues" to get everyone to move to imessage just so they will buy their hardware.
Fuck Apple for their decision on this. Stop defending it. It's a horrible decision.
Yeah, because me trying to text an Apple phone from a non-apple phone is the same thing as trying to play a nintendo game on an xbox. Fuck off dude.
That is weird and never happened to me. SMS works everywhere. Does she maybe have your number in a blocklist?
Have they given up on network effect of Facebook's platforms? If they can't solve network effect problem then I wonder how much hope there is for apps like Matrix or Signal.
P.s. We do have YouTube from Google but that's an entirely different story.
I don't think Google+ ever got to the scale where that was an issue.
I don't think that is the case. At least many users, possibly even most users, would not understand the difference between Apple hosting a social network themselves and Apple promoting a thin client that views decentralized content. If you have an Apple Decentralized Social Networks app, and a parent sees their child viewing objectionable content through that app, a bulk of their ire is going to be directed at Apple; they will likely not even know the name of the entity actually hosting the content.
The "we're not actually hosting it so we're not responsible" argument, I don't think it's ever really worked. I don't think it would work in this case. See: torrent websites.
I think the benefit to Apple also goes down. They give up control, and for what gain?
Heck, integrate it into messenger and treat all content like emoji/stickers you must acquire from a controlled source to circulate.
Legally maybe, but it's nevertheless presented under the Apple brand... which means as soon as the first pedos, QAnon cultists, antivaxxers and other undesirable elements take a look, people will reflect that negatively on Apple.
Apple's brand is basically to be "clean and safe" for users. Engaging in the shitshow that is any modern social network would be one of the fastest way to tank their stock price.
Apple was focused on hardware. Their services play is only recent and my best guess is if they ever considered social, they rightfully saw how toxic it is and decided it wasn't worth the effort/risk of tarnishing their brand. Not that I think they'd have a compelling product. Personally, Apple's web products are average at best. See their stock apps.
But realistically, some people pay the iphone premium to avoid the shame (?!!) of green text bubbles.
Or the cost. I have some limited number of SMS messages on my cell plan and then it's 10 or 20 cents or something like that I think. I don't send many texts so I'm pretty sure I don't normally get hit for fees but someone sending the large number many seem to probably would.
Sure, in 2009 I bet Google thought they had a chance, but it's 2020 and it's easier than ever to convince Android users to drop the privacy-eroding bug-ridden trash that is the Google ecosystem than it was ever before.
Apple promoted iMessage as an open standard, Google and Microsoft wanted to go with extensions to MMS.
So here we are, off the road not taken.
So I'm saying I assume the situation after deleting WhatsApp is the same as if you'd never had it, SMS.
It wouldn't make sense for User B deleting WhatsApp to cause B's phone number to disappear from User A's contacts.
For example, Google maps could show you your location in a map, without collecting that data about you or linking it to your identity, e.g., by having the local app who knows your location ask the google maps server for maps including that location, but without ever sending the location, and with these servers never linking who requested the maps with which maps they requested.
I think your overall point still stands that Apple's collection within other services like iCloud can benefit iMessage functionality and may not be disclosed on the privacy label
You can avoid having to list things in the nutrition labels if it's opt-in?
It's ironic that he is lecturing us on privacy matters while developing surveillance solution at the same time.
[1] https://www.lesswrong.com/posts/5JDkW4MYXit2CquLs/your-stren...
If the CEO is spending more time blogging in Forbes than working, than that speaks volumes.
So, to answer your question: he's writing about this because he wants to and because he thinks it will help him to gain exposure with an audience who might hire him or his business.
It's not that many articles (5 since December 19th, 4 of them about facebook privacy and iphone).
Most likely theory: having someone ghostwrite them from his technical marketing department (in response to a prompt from him).
Second most likely theory: He's doesn't have a lot of day to day work.
- denying non-essential cookies is harder than agreeing with them
- they bundle analytics cookies with basic features (such as login)
- if you submit your preferences there is fake timer which "submits your preferences" for a few minutes
Suffice to say, they aren't depending on our data for marketing purposes to earn money. If Apple opens an advertising division, then I will start to distrust them as much or more than the other two.
Sames goes for Microsoft. I would not be surprised if MS used my data to try to sell me Office or Windows, but I would be very surprised if they were selling my data to outside parties.
In summary, if the company proving the service you use primarily provides "free" services, then they should be suspect. Find out where their revenue comes from. Chances are, it comes from mining your data.
Is that just a lie? Or maybe it wasn’t a lie until their most recent ToS change?
Coarse location is coarse location, and most users have no idea that most apps know (and log) when they leave their home, arrive at work, travel to another city, et c.
That's the point of a label, is it not?
We label all medicines. Is that the same as labeling no medicines?
I had this moment where I realized I was dismissing a bad thing (cookie advertising tracking) just because it was pervasive.
I think labels like this have a real power to change industry norms.
But, then, they wouldn't be able to ensure secrecy of messages sent to Android users.
The more people on the platform, the better for Apple as network effects make the platform more useful. The same applies to FaceTime.
Porting and supporting iMessage on Windows or Android would not accomplish the same thing.
Apple can't guarantee the same level of control on Android for all versions and hardware.
WhatsApp is paid for by ads that are customised by your data.
If the upside to that model is that you manage to become the defacto platform across ios and android, I suspect the reduced add revenue is easily worth it.
Facebook simply wants more, now that they have the somewhat captive audience.
You hit the nail on the head when you said "it's more money if it's customized".
If ads are 'better', they are cheaper to purchasers, will be more profitable and will give Facebook an advantage. Facebook may be big but it is competing with Google and other ad providers. It is in their interest to use every tool possible so they don't become the newspapers of tomorrow.
It will take external pressure or laws to stop them doing this.
That infographic just made me delete facebook and messenger (which I rarely use anyway), unfortunately I use WhatsApp for communicating with family.
https://support.apple.com/en-gb/guide/iphone/iphf60a6a256/io...
IOW, this doesn't sound like a real reason.
Maybe in the future it will be, but right now there are no ads.
WhatsApp may not show ads, but Facebook is paid for by ads, the data collecting in WhatsApp is so Facebook can show ads elsewhere.
“Today, Facebook does not use your WhatsApp account information to improve your Facebook product experiences or provide you more relevant Facebook ad experiences on Facebook. This is a result of discussions with the Irish Data Protection Commission and other Data Protection Authorities in Europe. We're always working on new ways to improve how you experience WhatsApp and the other Facebook Company Products you use. Should we choose to share such data with the Facebook Companies for this purpose in the future, we will only do so when we reach an understanding with the Irish Data Protection Commission on a future mechanism to enable such use. We'll keep you updated on new experiences we offer and our information practices.” [0]
[0] https://faq.whatsapp.com/general/security-and-privacy/how-we...
Increasing the user base would surely increase the number of messages sent, putting additional load on the server infrastructure, making it more expensive to run, and all without making any profit from it.
Apple is much more interested in providing you with a relatively secure messaging platform on their platform, which in turn can attract more users to their platform, increasing their revenue through sold devices.
...by charging for it? Still "free" for iOS/macOS users (paid for as part of hardware purchase), $6/year for Android users (or whatever infrastructure with some margin costs). I mean, I have no idea exactly what uptake would be like versus "free" (paid for with your data). But given increasing awareness of the issue, and network effects from existing iOS/macOS userbase, it'd be a significant option. And there are billions of Android devices, even at Apple's scale potentially billions of dollars are year for minimal effort isn't nothing.
I mean, I find this objection (which seems to come up multiple times, every single time iMessage-on-Android comes up) to be just so weird. Like it's some huge mystery how anyone could possibly make money from a software service. You can make money from a software service by... charging money for said service. And as something that's purely network-based, even the normal concerns about piracy and the like on Android are irrelevant. Apple can see if it's a paying account and what devices it's being used on server-side.
Apple is (mostly) a hardware company. They make money by selling phones, computers, and related bits like watches. They have traditionally provided a great user experience partly because they control the software AND the hardware on their devices.
So sure, deciding to release an Android app for iMessage might be profitable, but it doesn't serve their overall goals (selling more hardware), and time & treasure spent on the initiative are resources NOT available to work on the next Mac, the next phone, the next iPad, etc.
Ergo, it seems super easy to me to understand why there is no Android iMessage, and why there likely won't ever be one.
I switched to Macs with the Intel transition as I realized that the Linux on the (mainstream) desktop would be Macs and smartphones. I’ve never looked back.
If you’re willing to live with the defaults, learn the new features, and stop trying to make the system behave like it “always has”, chances are it will treat you very well, but you have to be open to change.
Yes it’s vendor lock in, but everything Apple integrates so tightly that even as I’m typing this message on my iPad, I can just press a button and have the unposted comment sent to my Mac to continue there.
When you get used to it, other operating systems seems so simple. I use windows 10 at work, and it still amazes me that the last functional search bar in the launcher was in windows 95. Windows 10 has a nasty habit of replacing my (correctly spelled) search result with a link to edge / bing.
Random HN commenter: they're going to do this.
I think I'm going to believe Apple until they give me a reason not to.
A company in a significant scale that is not hording user data and is 100% pro-privacy and user protection has yet to come.
Hence, my wish that the EU will install a "Great Firewall" to block all the American tech so European tech has a chance to evolve - similar how China did that SUPER SUPER successful.
This sounds like some weird conspiracy theory.
What other data is Apple hoarding? They have no real profit motive to hoard a bunch of data since they aren't selling it, which is where most data plays come from, and on top of that hoarding data without any reason is super costly even if you are one of the largest companies in the world.
They sell hardware, software, and "cloud". They SELL it so you are paying with your money not your data.
That's just censorship with extra steps
Yeah, they are instead setting up a walled garden of fuck you. I'm not sure how you can argue it's any better. It's a different class of issues for sure, but it's still bullshit. They intentionally make communication more complicated with non-Apple devices so everyone will buy their expensive hardware.
Good for you. If non-Apple people didn't need to communicate with Apple people, there is no issue. But that's not how things work obviously.
Apple is INTENTIONALLY making it difficult for non-Apple people to work with Apple people. My mom is 100% apple, and she literally has problems receiving texts from non-apple phones. She wants me to buy apple products just to make it easier to talk with her!
If you don't see what they are doing you are just plugging your ears and going "lalalala"
What are you talking about? The problem isn't with the SMS infrastructure. It works just fine.
Err, what advertising platform? Apple doesn't have an ad platform. Apple doesn't sell data to ad platforms. Apple doesn't do any of the things you're regurgitating here...
https://searchads.apple.com/#choose
They also used to have iAd.
>Apple doesn't sell data to ad platforms
Who said they sell it? That is the whole point. Just like Google they hoard data and sell targeting but doesn't give out the crown jewels.