Sometimes comments like this makes me wonder whether or not it is not in our best interests not to let technology get hijacked by corporate interests. I understand Amazon has to make a profit somehow to continue providing the infrastructure, but if computers and technology have gotten us, humanity, to a point where one can "lend" books while simultaneously keeping our copy ourselves, why do we encumber ourselves? I can't imagine what people even 100 yrs ago would have wondered at such technology.
I am quite uneducated about history, but I can imagine a similar revolution with the printing press. How much of the clergy / priests opposed printing presses because they allowed the common masses to access information on a scale unprecedented at that time?
Edit: I realize upon a second reading the phrase "... technology get hijacked ..." might be hyperbole, but the point stands.