I discovered https://cryptowat.ch and thought it was the most polished and feature rich trading UI I had seen for crypto. I later learned this is a Kraken project that works with any exchanges and that they use mostly the same UI for their trade UI. After poking around the UI I was convinced they cared about UI/UX and their fees seemed better and I made the jump. Haven't looked back to Coinbase since.
For those curious: https://www.coindesk.com/kraken-acquires-digital-currency-da...
Looks like they just want to make a solid trade UI. In my case I had to know who was behind the tools (I always look for conflict of interest in finance) and fell in love and made the leap.
They even post an actual _comprehensive_ changelog. How often does this happen? Usually it's some product marketing framed blog post.
*scared to put money in something they don't understand
I'm sure Kraken would like the trading fees from New York residents, just not the hoops that New York has put in place for Kraken to jump through.