Caring for Pets Left Behind by the Rapture
businessweek.com
businessweek.com
So maybe a spoof business like this could be turned into a really good thing?
Extra points for figuring out how to extend this to other aspects of religion since (I think) the rapture is somewhat fringe. The challenge is coming up with something where both parties actually have the ability to collect upon showing their belief is the correct one.
Miller was a date setter, but not an advocate of the traditional fundamentalist 'rapture'. He was waiting for the second coming which would have been very public and would have taken the righteous up to heaven before Armageddon/judgement.
In many ways, this is not much different than insurance.
However, if an heretofore obscure genre of music has bad income demographics, it might be a good choice to go long on it. (Blues, Country, various roots musics, etc... Also, if the genre has already achieved mainstream sales, go short!)
http://www.postrapturepost.com/about.html
There are several others.