On my computer (netbook running Chrome in Ubuntu), bitp.it clocks at 2.2khash/sec. Using this, I'll give 2000hash/sec/user as a conservative estimate.
If you had 1M daily visits, averaging about 1 minute of interaction (high, but assuming you have long-form content), you'd have 12000Mhash/day, or about 2.77Mhash/sec.
Plugging this in with current rates, this ends up being $0.08/day. For 1M views. This is about 3 orders of magnitude lower than just AdWords.
It seems closer to stealing from your users (with enormous inefficiency) than something that creates any real value.
- Since you're going out, anyway...
One thing I'm particularly interested in would be embedding this in a frame similar to stumbleupons web interface and allowing for revenue sharing with the user.