What's your point? Facebook is a collection of individuals, but if Zuck wants political ads barred from his platform he can snap his fingers and make it happen.
Having individual private companies become the arbiters of justice for good/bad actors is not a sound resolution...especially when it comes to fraud/identify theft.
And what's the alternative? Who is the decision outsourced to if not the individual/company?
KYC is a regulation requirement, so then the government.
I can gaslight my spouse into insanity if I want completely legally. I guess that isn't evil since there is no law against it.
Whereas you doing full KYC with most companies, who are by law also forced to determine who is a bad actor, doesn't scare you?