Microsoft helps stop malware, while Apple blows off malware victims
betanews.com
betanews.com
From what I've seen over the years, it's the Apple evangelists, more than Apple itself, that have been lulling other Mac users into a false sense of security. I also think that Apple's strategy with AppleCare is probably wise; a technician generally shouldn't attempt to do a malware cleanup over the phone, even if you're pretty sure that the version of the bug you last saw was easy to remove.
I think it's also worth pointing out that it took Microsoft a very, very long time to finally release a solid antimalware product. Given Apple's dedication to user experience, I have no doubt that, if this continues to be a problem, Apple will deal with it swiftly.
...I like to imagine that Jobs will call up some old friends of his and ask them to "break that asshole's fingers".
By that token, I wonder if at point, malware "companies" might actually pay have new "threat-porno" produced. "No, it doesn't need look good but make it really offensive and scary"