Wow, amazing to see Tesla trending down to under 1%. That seems to be evidence that their first-mover advantage won't help them as EVs become common.
There are plenty of people who have heard horror stories about Tesla and are now won't consider buying one. All of the small buy annoying defects were acceptable to the first-mover crowd, but they're an extremely small segment of the market. Once you go mass market, people care a great deal about the quality of something they're spending $30k+ on and which may be their only vehicle.
Also, Tesla's quality problems are wildly exaggerated to distract from their lead in battery and software technology. Look at VW's ineptitude at fixing ID.3 software...