What's in name?... and a tag line.
I'm about to embark on a new startup (which is a pivoted idea from a previous startup) called Smug Owl and I want to get the messaging and tone right of the couple of lines of copy that we put on the 'register your interest' page. This copy intentionally doesn't go into too much detail but it should give people coming to the site enough of an idea to register their interest.
Rather than tell you what the startup is I thought I would put the 2 options I have come up with for the mentioned copy.
I would love it if you could help me out by telling me: 1. What do you think my startup is, based on this copy? 2. Would you sign up? (why or why not?)
Any thoughts welcome. You can be constructively cruel if you like. Thanks in advance :)
Option 1: Smug Owl - Great, recommended audio for the urban commuter [smuhg oul]
- noun 1 . Busy commuter who conveniently enjoys audio recommendations hand picked by well informed guides.
Option 2: Smug Owl - Great, recommended audio for the urban commuter [smuhg oul]
- noun 1 . Busy commuter who conveniently enjoys periodical audio recommendations selected by knowledgable curators.