I don’t think the app would do fulfillment in a traditional sense. Consumers would go to the brick and mortar and pay for / collect their item. Maybe there’s a DoorDash type deal where drivers can collect the item from the store and deliver to the consumer. Doordash for consumer goods?

Interesting point on rural areas- I’m also in the same boat. Amazon only delivers USPS, and any package that won’t fit in my mailbox has to be collected at the post office 10+ miles away. It always adds a day of transit and a drive. There are times where I would pay for same day delivery. There are times where I wouldn’t mind driving to shop X in town and picking it up myself.

Thanks for the input!