EU wants American companies to follow GDPR when acting in EU market.
EU wants American companies to follow GDPR when acting in EU market.
Also, law do not require it to be shown for all cookies. Only for tracking ones.
So while foreign companies can decide whether they want to apply their GDPR policies (which generally should not require "cookie banners", though it is a popular choice) only to people in EU or all their users, an EU company does not have a choice, they have the obligation to treat personal data of Americans and Iranians and everyone else in a GDPR-appropriate manner.
Start complaining to those companies and stop pointing your finger in the wrong direction.
I'm not saying it's right, I am saying that these are the logical, practical responses to the way different jurisdictions expect their laws and regulations to be honored, respected, and applied.
Well, of course it can, if the company violates EU law inside the EU. Do you think US law trumps [sic] national law globally? If a US company doesn't want to comply with GDPR, it is free to cease trading in the EU, or cough-up the fines.
Extraterritoriality is an old US habit.