Jorge Conda [0] cited two reasons that genome sequencing (Different from 23andMe's GWAS, for example). First he cited the high upfront cost to buy the machines (Usually meaning you need to be a big hospital). The second fact was a bit more interesting, which is that doing one expensive test (Genome sequencing) which then your health care provider could do cheap queries against ("Which other users have your symptoms and similar mutations in key genes" for example) does not align with the current billing model.
I think that's the "What's next". Finding a way to effectively bring genomic care to the general population, to allow for better research into genetic conditions. If you're interested in how "big" this can be, here's a case where "This American Life" covered how just a few genetic differences was the difference between an olympic athlete and a muscular dystrophy patient [2].
There's also the bio-terrorism and pandemic response angle, which is why the DoD is investing in third-generation sequencing systems where portability has finally become more of a priority.
[0] https://en.wikipedia.org/wiki/Knome [1] https://a16z.com/bio-eats-world-podcast/ (About 13 minutes in) [2] https://www.propublica.org/article/muscular-dystrophy-patien...