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What has this got to do with Farmville? You rent a piece of land for the season, and get help planting crops. This is like a computer game... how?

This is novel and intereseting...how?

Indeed, this is not what I expected. I expected something with a web GUI. Then I remembered I've already seen this:

You choose what to grow with a GUI, someone grows it for you, picks it and delivers it to you.