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Dumb question: how does one sell a SaaS in practice?

Hypothetical scenario: solo engineer develops bitcoin trading platform. Wants to sell it. Then what? What steps does the engineer/founder take to sell this?

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Sites like these: https://feinternational.com/, they guide you through the process, but you have to reach certain MRR(2k minimum I think), the price of the SAAS business is calculated using a multiple of the MRR(20x~48x).

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