Wasn't the primary use of URL shorteners to compress a given URL in order to reduce the character count? Given today's Twitter, what are they still used for besides visual convenience?
Do youtu.be, t.co, fb.me and dlvr.it next!
Do youtu.be, t.co, fb.me and dlvr.it next!
I see them all the time in commercial text messages, like from things I've subscribed to, or delivery alerts so I can track the pizza guy.
Rather than awkwardly typing in my username and password through a remote control, I should be able to open the Netflix app on my phone and scan the qr code.
Data analytics - basically you spread out different shortened links on your campaigns / media, so you can track effectiveness while at the same time the user does not have to manually type in cryptic characters.