I loved your story and that's the kind of business I am trying to build with my wife.

One quick question.

There exists many other sites offering the same service at even cheaper price points (e.g. EZ sniper, Myibidder, BidSlammer, GIXEN, JBidWatcher, esniper, AuctionStealer, Goofbit, etc.)

How do you survive in such a commoditized market?