The line I'm drawing is high-end VFX / CG is still IMO years away from using GPUs for final frame (with loads of AOVs and Deep output) rendering.
Are GPUs starting to be used at earlier points in the pipeline? Yes, absolutely, but they always were to a degree in previs and modelling (via rasterisation). They are gradually becoming more useable at more steps in pipelines, but they're not there yet for high-end studios.
In some cases, if a studio's happy using an off-the-shelf renderer with the stock shaders (so no custom shaders at all - at least until OSL is doing batching and GPU stuff, or until MDL actually supports production renderer stuff) studios can use GPUs further down the pipeline, and currently that's smaller scale stuff from what I gather talking to friends who are using Arnold GPU. Certainly the hero-level stuff at Weta / ILM / Framestore isn't being done with with GPUs, as they require custom shaders, and they aren't going to be happy with just using the stock shaders (which are much better than stock shaders from 6/7 years ago, but still far from bleeding edge in terms of BSDFs and patterns).
Even from what I hear at Pixar with their lookdev Flow renderer things aren't completely rosy on the GPU front, although it is at least getting some use, and the expectation is XPU will take over there, but I don't think it's quite ready yet.
Until a studio feels GPU rendering can be used for a significant amount of the renders (that they do, for smaller studios, the fidelity will be less, so the threshold will be lower for them), I think it's going to be a chicken-and-egg problem of not wanting to invest in GPUs on the farms (or even local workstations).