>The article says at the end: "You see? Not that hard right?". It is that hard in bigger organisations.
The size of the organisations is not important, as is the size of the team working on the particular feature/app.
Apple is huge, for example, but eg. Logic Pro has great changelogs.
We also see huge apps (with large teams) do better than than small apps (with much smaller teams). It's more about bothering/caring than difficulty.