Totally agree!
But this kind of snake oil is being sold all over the internet and I haven't seen this level of critical analysis applied to others doing something similar, but under a slightly respectable garb. Examples: Tim Ferris and his 4-hour work week/body, Gary V with his Crush it, Ramit Sethi and his Earn 1k infomercial http://earn1k.com/
He should probably right a book about blogging your way to riches by working 2hrs a week and he would be on NYT Best Seller list and an eventual Angel investor and speaker at various startup events.