I worry that this is an outplay of three things:

- reality TV's general assault on dignity: doing ""shameful"" or ""disgusting"" things makes you popular and earns money

- view-based monetisation: you can make money from people hatewatching you

- internet shaming (sometimes called "cancel culture"): like any adverse experience of a population, it provides an evolutionary pressure. We're selecting for shamelessness, because if you respond to shame you get destroyed.