Of interest to people who like the look of this book is Bishop's Pattern Recognition and Machine Learning, also available freely and legally online: https://www.microsoft.com/en-us/research/people/cmbishop/
https://web.stanford.edu/~hastie/CASI_files/PDF/casi.pdf
It's really well motivated and, unlike ESL, discusses many different schools---including classical inference, empirical and Bayes deep learning. Without these different perspectives, newcomers often find statistics very obscure as it just looks like a bag of tricks.