Ask HN: Is Near Infrared LED light therapy fake science?

I want to say first that I generally regard devices like Near IR LED "therapy" lights as complete fake science and a trope marketed at stupid rich people and bio-hackers.

However, I borrowed a light from a family member recently and found that using it right when I wake up has immensely benefitted my circadian rhythm and I also seem to have more energy without taking stimulants. I've looked up some of the "science" behind these devices [0], even read through a number of the readily available controlled studies that assert a plethora of health benefits from these devices.

Personally, I'm relatively convinced the positive effects I'm seeing are completely placebo or just because I'm sitting in front of a warming bright light for ten minutes each morning.

What are your thoughts?

0 - https://platinumtherapylights.com/