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Brands still arise out of that. I buy Spigen cases. Anker cables. If I want a low-cost but workable set of headphones for the kids, "MPOW" devices fit the bill. I know that Amazon Basics keyboards and mice will be satisfactory given the price.

These do emerge.

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Yeah, that. My son has an MPow fightstick and it's a solid product. MPow is doing a good job establishing themselves as a reputable new brand for electronics.

Similarly, Anker, Choetech, and a few others to a certain extent.

Some of them come from the ashes of Alibaba rebrands, but a few start making decent products and are at least at what I'd consider "Belkin-level" but at a better price point.

Even Belkin is now a Foxconn brand at this point, but at least I have owned plenty of products built by Foxconn that haven’t burned my house down.

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