If anything, /u/th0may himself said in thread, "maybe you already found this image", which implies that the image itself is already known (and likely NOT discovered by "reverse image search", but by other ways). /u/th0may then reverse-searched the image to find the website, which lead to the answer.
Anyway, I'm still curious how they find this beer image, since this looks to me is the most important step.
[1] https://www.reddit.com/r/FindSatoshi/comments/kktjhc/found_s...