We got a call from http://hiconversion.co/ recently. They wanted to sell us on their conversion optimizer software. Their site talks a lot about "Real Time ROI" and "IT-Free Use", but no where on the site do they actually describe what they do. I emailed the rep this question and he basically wouldn't tell us. He would only say "I can explain it with a demo." We were curious to see how it worked, so we said yes. Then we had to schedule a time, call up GoToMeeting, enter the passcode, and listen to a 30 minute presentation.

He was a nice enough guy, but my god, all HiConversion had to do was exactly what Optimizely did: put a 4 minute video on their homepage (which I am seeing for the first time today).

The WYSIWYG editing in both systems is pretty similar. The main difference is that I got a quick and easy understanding after four minutes on Optimizely's site.

P.S. The price is significantly better at Optimizely. 30 Day Free Trial and $400/month vs $3,000/month. We'll check out that free trial version at least.