> And, if your job is to get people to click on ads, or other socially detrimental (forget unnecessary) things, you, too, have a bullshit job.
What?
In the last 10-15 years so many people have been able to start their own businesses, passion projects and venture into new areas just because of Facebook and Google ads. I have jeweler friends, cloth makers, leatherworkers, people making cakes at home — all of which get their clients on Instagram and other social networks. Also: therapists, astrologists (yes, I'm not a fan, but it's still an occupation), gaming dice makers, photographers, caterers, limo drivers, DJs, hair stylists... And those are just people I personally know that I could remember from the top of my head!
The engineers that "make people click on ads" did it. They enabled more small-scale commerce to compete with the giants, gave a lot of people an opportunity to earn a living doing what they love. Without this "bullshit jobs" all these industries would still have been dominated by centralised gatekeeping institutions that have a budget to advertise in print media, radio, TV and billboards. Now, you can get your first customers with a $10 budget.
If there is such a thing as "making a world a better place", this is it.
There are many jobs that feel like "bullshits jobs" because you don't get to have personal interaction with the person whose life you're improving: you work in a giant system, and the cause-and-effect link between your work and their life is not close. But it doesn't mean that it's not there.