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How that article got by without pitching naming the feature "Worms With Friends" is a mystery of the ages.

Agreed. Was I the only one that interpreted the title as meaning, Team17 will teach you one small change that can make YOUR game a hit?

No. The use of a colon instead of a comma probably added to the confusion.

I certainly would have benefitted from the title being prefixed with "Dear Team17," or "An open letter to Team 17"