Totally possible to compete on quality, especially if you are more in it for the lifestyle or the community aspect. You can sell at a farmer's market for 5x what the local grocery store charges and you get 100% of the margin!
Better yet, if you harvest at the right time your product will taste way better because it wasn't shipped across the continent!
Lots of people are still getting into farming these days, you can make a full time salary on as low as 1 acre, especially if you do microgreens. See this fellow's content for far more detail than you might ever want https://www.youtube.com/watch?v=jbHwAfHQA9M